Last Updated: November 20, 2025
1. Overview
This Privacy Policy explains how Sam Jones Hockey Performance (“we,” “our,” “us”) collects, uses, and protects your personal information when you visit our website, contact us, or use our coaching and training Services.
2. Types of Information We Collect
We may collect the following categories of information:
- a) Information You Provide Directly:
– Name and contact details (such as email and phone number)
– Payment and billing details (processed securely by third parties like Stripe)
– Athlete-related information (training history, performance metrics, goals, and preferences)
– Messages you send via contact forms, email, or messaging platforms - b) Information Collected Automatically:
– IP address and general location
– Browser type, device type, and operating system
– Pages visited, time spent, and navigation patterns on our website
– Cookies and similar technologies used for analytics and performance - c) Information from Third-Party Platforms:
– Coaching or training apps (such as Trainerize)
– Payment processors (such as Stripe)
– Email marketing and automation tools
– Social media platforms if you interact with us there
3. How We Use Your Information
We use your information to:
– Provide and manage coaching, training programs, and related Services
– Communicate with you about sessions, updates, and performance feedback
– Process payments and manage registrations
– Improve our website, Services, and user experience
– Send newsletters or marketing messages if you have opted in (you can unsubscribe at any time)
– Comply with legal, accounting, and regulatory obligations
4. Legal Bases for Processing (UK/EU Residents)
If you are located in the UK or EU, we rely on one or more of the following legal bases to process your personal data:
– Your consent
– Performance of a contract (for example, delivering coaching you have purchased)
– Our legitimate interests (such as improving our programs and Services)
– Compliance with legal or regulatory obligations
5. Sharing of Personal Information
We do not sell your personal information.
We may share your information with trusted third parties, including:
– Coaching platforms (e.g., Trainerize) to deliver training and track progress
– Payment processors (e.g., Stripe) to securely handle transactions
– Email and communication tools to send updates and newsletters
– Analytics providers to understand website performance and usage
– Professional advisers or service providers who help us operate our business
These parties are only given access to the information necessary to perform their functions and are required to keep your data confidential.
6. Data Security
We use reasonable physical, technical, and organizational measures to protect your information against unauthorized access, loss, or misuse. While we strive to protect your data, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
7. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to:
– Remember your preferences
– Analyze website traffic and usage patterns
– Improve performance and user experience
You can adjust your browser settings to refuse cookies or to alert you when cookies are being used. However, some parts of the website may not function properly without cookies.
8. Data Retention
We keep personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including for training, administration, and legal or accounting requirements.
When information is no longer needed, we will delete it or anonymize it within a reasonable timeframe.
9. Your Rights Over Your Data
Depending on your location and local laws, you may have the right to:
– Request access to the personal data we hold about you
– Request corrections or updates to inaccurate information
– Request deletion of your data (subject to legal obligations)
– Restrict or object to certain types of processing
– Withdraw consent where we rely on consent
– Request a copy of your data in a portable format where applicable
To exercise any of these rights, please contact us using the details below.
10. Children’s Privacy
We do not knowingly collect personal information from children under the age of 13 without verifiable parental consent. If you believe that a child has provided us with personal information without parental consent, please contact us so we can take appropriate action.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. When we do, we will revise the “Last Updated” date at the top. Your continued use of our website or Services after changes are posted means you accept the updated Policy.